The Amazon Sustainability Investment that Went Global
In 1985, seeking to reconcile nature and capitalism, Marcelo Carvalho de Andrade founded Pro Natura International to bridge the gap between economic development and environmental sustainability. His work has informed government policy, shaped corporate sustainability strategies, and guided investment ventures in over 60 countries. What is the impact so far? What is the “Protect Conserve Include” program of the Amazonian state of Mato Grosso, Brazil? What oil industry programs prevented destruction in the Peruvian Amazon? What is the world’s largest private equity fund focused exclusively on climate and sustainability? What is the Shared Value Platform developed in partnership with the International Finance Corporation? Join us to meet Marcelo, learn the answers to these questions, and find out about the history and future of biochar.
Recorded February 14, 2022
References:
Juruena and the Birth of Pro-Natura
Shared Value Platform: A Territory-Based Approach to Local Development
2030 Water Resources Group in Peru
GLOBE International: Keynote Address at COP26 Legislators Summit
Businesses and Communities: An Alliance to Generate Shared Value
Combining Agroforestry and Biochar: The Best Nature-Based Solution to Mitigate the Climate Crisis
Eau de Rainforest – In search of scents, a unique raft to scour treetops
Pro-Natura: Green Charcoal for Sustainable Development
Produce, Conserve, Include (PCI) Pitchbook
IDH Sustainable Trade Initiative: Produce, Conserve, Include (PCI) in Mato Grosso
Infrastructure Projects in Amazonia
Marcelo de Andrade, an environmental activist, created the Pro-Natura NGO
