Indigenous Artisanship and E-Commerce
Founded in 2011, TUCUM promotes the art and traditional craft of native Amazonian populations as an important revenue source for local communities. Selling the merchandise online, the company creates strong business partnerships with cooperatives, producers and artists while creating economically balanced relations and fostering ethics, legal compliance and sustainability. TUCUM provides direct support, structuring handicraft supply chains in collaboration with associations, families and especially women. The process celebrates diverse cultures and forms networks between traditional artisans and society. After nearly doubling revenue last year, the company is poised for growth. What will come next? How can other Amazonian communities participate? Can this success be replicated beyond Brazil? Join us to meet Amanda Santana, activist, curator, CEO and creative director of TUCUM.
