How can personal finance help the Amazon rainforest? Consider spending, donating and especially investing. How can you support good companies and avoid bad ones? Forest friendly economic development in the Brazilian Amazon is a special case. Diverse financial instruments play key roles, ranging from patient capital to “first lost” guarantees. As founder of SITAWI Finance for Good, Leonardo Letelier discusses the organization’s report on Amazon forest impact investing ( Key challenges include prioritizing communities, ensuring long term purchase contracts of Amazon produce, considering carbon credits and lots of complexity. New solutions involve crowd lending to Amazon bio-economy companies with blended capital and technical assistance for entrepreneurs. To learn more, visit: SITAWI Finance for Good and Emprestimo Coletivo